Brand Lead (Crypto | FinTech)

OSL is looking for a skilled Branding and Corporate Communication Lead to define and elevate our brand in the digital asset and fintech sectors. In this role, you'll craft innovative brand strategies, ensure alignment in internal and external communications, and mentor a team of branding professionals. If you're passionate about brand identity and corporate communications, join us to help shape OSL's future!.

Key Responsibilities

• Brand Strategy Development: Create and implement a comprehensive brand strategy that defines and elevates the OSL brand in the digital asset and fintech industries.
• Messaging & Positioning: Develop and refine brand messaging and positioning to effectively communicate OSL's value proposition and differentiate us from competitors.
• Internal Corporate Communication Alignment: Ensure alignment of internal corporate communications with brand messaging, fostering a cohesive understanding of the brand among employees and stakeholders.
• External Communication Coordination: Collaborate with the PR team to ensure external communications are consistent with brand messaging and positioning, reinforcing OSL’s reputation in the marketplace.
• Team Leadership: Lead and mentor a team of branding and communications professionals, fostering a collaborative environment that encourages creativity and innovation while ensuring alignment with overall brand strategy.
• Collaboration: Work cross-functionally with marketing, product development, and sales to ensure brand alignment and consistency across all touchpoints.
• Stakeholder Engagement: Engage with internal and external stakeholders to gather feedback and refine branding initiatives, fostering partnerships that promote the brand.
• Event Planning and Management: Lead the planning and execution of brand-related events, ensuring they align with the overall brand strategy and enhance OSL’s visibility and engagement in the industry.

• Bachelor’s degree in marketing, communications, business, or a related field; a master’s degree or relevant certifications in branding/marketing is preferred.
• Minimum of 7 years of experience in brand and corporate communication management and events, with a strong grasp of the crypto, digital asset and fintech landscapes.
• Proven success in developing and executing brand strategies that enhance recognition and drive customer engagement.
• Demonstrated leadership experience, managing teams and fostering cross-departmental collaboration.
• Creative mindset with a passion for innovation, generating new ideas to advance brand evolution.
• Familiarity with regulatory environments and compliance standards within the digital asset sector.
• Strong written and verbal communication skills in English and Chinese (Mandarin and Cantonese), adept at crafting compelling narratives and collaborating with diverse teams.

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions. 

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.