Head of Marketing - Africa

About Us

Traze is asubsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cutting-edge financial products. Since Zeal’s establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide.

With our headquarters in London and a presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry.

At Traze, we embody Zeal’s passion for growth, technology, and collaboration. We are a product- and people-focused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech! 🌍🙌🏼

About The Role

• Lead the development and implementation of marketing strategies specifically tailored for the African market, ensuring alignment with global objectives.
• Oversee and grow the marketing team, identifying new revenue opportunities and managing consistent growth within the African market.
• Identify budgetary requirements and manage an annual marketing budget, ensuring ROI projections are met through strategic allocation of resources.

Key responsibilities

Your primary responsibilities are but not limited to:

• Direct the activities of the marketing team, covering digital marketing, offline marketing, social media, SEO, and promotional campaigns.
• Devise and analyze performance metrics to measure the effectiveness of marketing campaigns and strategies.
• Innovate and implement cutting-edge marketing strategies to enhance brand awareness and market penetration in Africa.
• Explore opportunities to connect with new market segments and expand overall market share.
• Manage and strengthen the company's presence on various social media platforms relevant to the African demographic.
• Coordinate with the marketing team to set and achieve key performance indicators (KPIs) and objectives (OKRs) on a quarterly basis.

• Minimum of 5 years of marketing experience, with at least 3 years in leadership roles targeting the African market.
• Bachelor's degree in marketing, communications, or a related field.
• Proven track record of developing and executing successful marketing campaigns in the financial technology sector.
• Deep understanding of marketing technology and trends specific to the African market.
• Experienced in using analytical tools for measuring campaign performance and driving actionable insights.
• Excellent project management skills with the ability to lead and inspire a diverse team.