Manager - Marketing

The Marketing Manager will be responsible for developing and implementing innovative marketing strategies to enhance brand awareness, drive customer acquisition, and increase user engagement. This role requires a dynamic leader with strong analytical, creative, and strategic thinking skills to position ZainCash as the leading mobile wallet and digital payments provider in Iraq.

• Develop and execute a comprehensive marketing strategy aligned with ZainCash's business objectives.
• Conduct market research, analyze trends, and identify opportunities to expand market share.
• Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
• Strengthen the ZainCash brand identity through consistent messaging, visuals, and storytelling.
• Lead brand positioning efforts to enhance credibility and customer trust in digital financial services.
• Oversee the development of marketing collaterals, advertisements, and PR initiatives.
• Manage social media channels, content marketing, and online engagement strategies.
• Plan and optimize digital marketing campaigns, including SEO, SEM, and paid advertising.
• Leverage analytics tools to track user behavior and optimize conversion rates.
• Develop go-to-market strategies for new products and services, ensuring successful launches.
• Collaborate with product and sales teams to create compelling marketing messages.
• Conduct competitor analysis and position ZainCash’s offerings effectively.
• Work with key stakeholders, including telecom operators, financial institutions, and merchants, to enhance ZainCash’s visibility.
• Develop strategic alliances and sponsorships to increase brand reach and user adoption.
• Represent ZainCash at industry events, conferences, and media engagements.
• Oversee the marketing budget, ensuring optimal allocation of resources.
• Monitor marketing expenses and ROI, adjusting strategies for maximum efficiency.
• Prepare regular reports and insights for senior management.

Education:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• MBA or equivalent professional certification is a plus.

Experience:

• 8+ years of experience in marketing, preferably in fintech, banking, telecommunications, or digital services.
• Proven track record of successful marketing campaigns and brand-building initiatives.
• Experience in digital marketing, performance marketing, and customer acquisition.

Skills & Competencies:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads, SEO tools, etc.).
• Creativity and ability to develop engaging content strategies.
• Strong understanding of the Iraqi financial services market and consumer behavior.
• Ability to work in a fast-paced, dynamic environment.