Marketing Director (Retail Growth Leader)

About the Role:

Following OSL's recent acquisition of Coinbest, the company has officially rebranded as OSL Japan. With this exciting new chapter, we have ambitious plans to expand our presence in the Japanese market, bringing our innovative products and services to a growing base of crypto users. Our goal is to deliver exceptional value and user experiences, as we continue to lead the way in the digital asset space.

We are seeking a dynamic and results-driven Japan Country Manager (Retail Growth Leader) to lead our in-country Marketing team and play a pivotal role in developing and expanding our retail business within Japan. This role is akin to a Marketing Director and will be responsible for driving the growth of our retail user base, planning impactful events, managing public relations (PR), and overseeing all marketing-related functions in Japan. The successful candidate will need to possess an in-depth understanding of the Japanese market, have strong leadership skills, and a deep background in marketing, particularly in the crypto space. Familiarity with the local retail landscape, consumer behavior, and trends is critical for success in this role.

Key Responsibilities:

• Lead Retail Growth: Develop and execute a comprehensive retail strategy to grow and retain users in Japan, ensuring a sustainable and expanding customer base.
• Team Management and Leadership: Lead, inspire, and manage a high-performing local team to success. Foster a culture of excellence, collaboration, and accountability.
• Marketing & Branding: Oversee and execute marketing campaigns, leveraging both online and offline channels, to drive brand awareness and user acquisition. Lead the creation of tailored marketing content for the Japanese market.
• Event Planning: Plan, execute, and manage events to engage with the local community, raise brand visibility, and drive user engagement. This includes both physical events and digital engagement initiatives.
• PR & Communications: Oversee all public relations activities, ensuring OSL’s messaging aligns with the local market and resonates with Japanese consumers. Build relationships with media outlets, influencers, and partners.
• Market Insight & Adaptation: Stay up-to-date with the local Japanese market scene, trends, and competitors. Leverage insights to ensure OSL's marketing approach is relevant and resonates with the Japanese audience.
• Cross-functional Collaboration: Work closely with internal teams such as product, operations, and global marketing to align strategies and ensure smooth operations.
• Operations Management: Ensure the smooth running of day-to-day operations, resolving any issues that arise within marketing or retail functions. Oversee all logistics related to events, promotions, and other marketing initiatives.

Qualifications:

• Spoken and written fluency in Japanese (both spoken and written) and English / Chinese are essential to effectively communicate with the local market as well as internal stakeholders.
• Proven experience in marketing with a strong focus on driving growth, customer acquisition, and brand building in the retail sector.
• Extensive background in the crypto industry, ideally with hands-on experience in retail or digital marketing.
• Strong understanding of the local Japanese market and retail landscape, including consumer behavior, market trends, and competitive dynamics.
• Demonstrated success in event planning and managing public relations strategies to enhance brand visibility and community engagement.
• A track record of successfully growing and managing retail users or customers in a leadership role.
• Strong leadership and people management skills, with the ability to motivate and manage a diverse team.
• Entrepreneurial and results-oriented, with the ability to thrive in a fast-paced, high-growth environment.