Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
- Responsible for the management of marketing programs to acquire new users for GCash, as assigned to region or specific consumer cohort
- Develop campaigns across the upper funnel, and the lower funnel of the acqui journey to drive registration and activation for the app/ product
- Manages multi-channel customer journeys to achieve engagement with app/ product
- Ensure A&P is planned for and used efficiently and effectively for the team he/she is leading
- Lead measurement and evaluation agenda to maximize conversion and identify opportunities for improvement
- Build and develops a collaborative culture with partners and builds their own teams of marketers
QUALIFICATIONS
- 3+ plus years of Digital Marketing, Brand Marketing and exposure to commercial leadership
- Commercial acumen in digital arena, with clear e-commerce conversion funnel knowledge, online consumer understanding and proven record of results driven from digital business opportunities
- Information management, and analytical skills
- Project Management skills
- Excellent written, oral, presentation and communication skills.
- Finance knowledge (P&L, Measurement & Evaluation,etc)
- For Performance Marketing : Business level experience on conversion funnel management, campaign strategy and management, and data analytics using SQL or other computing languages. Product management, business process automation desired
- For International Growth: Previous experience or exposure in working with commercial planning, commercial sales or activations
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package